These days, web designers and SEO specialists are often seen clashing with each other. For the best future online, both sides need to work together. The fact is that both groups need to recognise the fact that NJ web development clients simply don’t care about their disputes and are only interested in having websites that combine utility with aesthetics and good rankings.
The Origin of the Fight
Web designers have often claimed that search engine rankings aren’t the most important determinant of online success. They also say that SEO specialists are too aggressive in their quest to get rankings that are often elusive. Meanwhile, SEO experts say that web designers make their job harder with their sloppy coding and absent understanding of SEO. They also claim that content and design aren’t the most important things on a site if they don’t contribute to search engine friendliness.
Which Side Is Right?
Each side tends to demean the arguments of the other. So which ideology is correct? Both parties should ideally make some sense, but none of their arguments really matter to clients, who only want a workable combination of approaches that converts well in the long run. Also, the individuals in each party who bear the most attacks are those who do their job poorly. From the outside, it might look like all these professionals are being insulted, but the ones putting out bad work are the ones who are actually to blame. Low-cost, ineffective SEOs are some of the worst offenders.
The education of consumers is one path toward getting the right choices made. Search engines are always trying to impede the work of black-hat SEOs. However, both web designers and SEO specialists have been guilty of making clients think their job is a comprehensive path toward online success. In reality, both are vital and should be used together for the greatest effect. A great-looking site that functions well and satisfies the search engines is always best. Feuding between these two groups may continue in the future, but some rational analysis of best practices now can help reduce this behaviour later.
Best Practices for Web Designers
Web Designers must make faster-loading and responsive designs so that sites can load on mobile devices. In-site search options are often valuable, but their conversion to integration is almost always better. Following the most recent set of standards is vital, and sites should be made easily readable even for users who use a text-only zoom. Finally, visually impaired users should always be considered during the design of a site.
Best Practices for SEO Specialists
SEOs can continue to use keywords as always, but they require more intelligent use these days. This includes the growing role of keywords specific to mobile device usage. The importance of guest blogs, video content and infographics is increasing when it comes to backlink creation. Quality links still matter, but relevant links have quickly become the best option. Twitter Cards and the Open Graph protocol on Facebook are great for building social visibility. Google Plus Authorship is becoming more popular, and SEOs should make sure to avoid blocking entire sites through their use of the robots.txt file.