Digital Marketing and Why to Go For It


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Is stalking people on social media platforms your favourite pastime? Or are you a hit among friends for being able to track anyone on the Internet? Maybe you are good at convincing people to do things you’d like them to do. If any of the above stir up your imagination, you might be in for a good laugh as a digital marketing professional.

Digital marketing is a targeted and quantifiable marketing of products or services through the utilization of latest technologies in order to reach out to and win over customers. It aims at pushing positive images of brands, improving recalls and helping the company increase sales through the use of numerous technological platforms.

Modern Marketer

The age of internet has created a digitalized virtual reflection of the world. It is compact, efficient and has become an extremely important aspect of our modern lives. Digital marketing thrives on the modern humans’ connectivity with this virtual world, allowing businesses to maximize profits by tapping into this virtual reality.

Not there yet? Let’s break it down for you.

The opportunities awaiting someone entering the digital marketing field are practically boundless. Like any other profession, the tasks falling under the digital marketing umbrella are arts within themselves and require a high degree of professionalism and business acumen. Areas of expertise include social media marketing, search engine marketing, email marketing, content marketing, analytics, inbound marketing, copywriting, advertising and web designing and development.

One of the benefits of working in the digital marketing arena is that a lot of us have had a brush with tasks associated with the profession at some point of our lives.

Remember how you tracked that long lost friend from high school via Facebook and some common friends in your network? Or that blind emails you sent to various companies in the first month of your job hunt? These, believe it or not, are some of the tasks associated with the field. Digital marketing oft requires marketers to delve into the unknown, to take the initiative, to start random conversation, all for the cause of benefiting the overall business, monetarily or otherwise.

So for the brave who have frequently forayed into the world of social networking, digital marketing might seem the obvious path to success.

Real reaping

There are numerous examples of business start-ups employing digital marketing to grow from strength to strength. One such example is – a brainchild of entrepreneur brothers Zeeshan and Imran Ali Khan – that has grown from an idea to becoming Pakistan’s number 1 real estate e-portal in a few years.

“Having a good digital marketing team has been the key to our business success,” said Zeeshan Ali Khan, CEO of

“Our digital marketing team has always been given a free hand to experiment and the results have been nothing but inspiring. The team’s creativity has helped us reach out to the right people, the right influencers and tap into the right markets that has helped carve out a respected name for Zameen.”

So there you have it, now is the time to make those grueling hours of tweeting, posting and liking count, and turn them into a fun profession others would envy. As they say; do what you love and you won’t work a day in your life.

This was said just for you, oh, social savvy being.

Author: Namra Mansoor


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